About

Behind the scenes — THE BACK story

Founder and CEO Madeleine ‘Mardi’ Ponini’s passion for the Pacific Islands is in her DNA. With roots tracing back to New Caledonia and Vanuatu, Mardi was born and raised on Norfolk Island, where her family has a rich history of setting up and running businesses across the Pacific. Her love for these islands only deepened when she married a Cook Islander and started a family.

After spending many years working abroad, Mardi returned to Norfolk Island, embracing the opportunity to work remotely from her home. With over 17 years in marketing roles, Mardi repeatedly had local businesses ask, “Can you help me?”

Frustrated by the disconnect with mainland agencies—too expensive, inadequate support, or subpar quality—Mardi saw a need for a dedicated service. After four years as CEO of a marketing agency, she knew it was time to create her own business, tailored specifically to the Pacific Islands.

CEO-Madeleine-Ponini-Pacific-Island-Marketing
Pacific Island Beach Marketing

a unique new agency

our beginning

Mardi’s journey in tourism began early, working in touring companies and hospitality, and supporting her parents’ accommodation business that has been established for over 25 years. Her experience includes a significant role as a Senior Marketing Specialist at Virgin Australia and Virgin Australia Holidays. Now, she’s returned to something she is so passionate about: promoting the vibrant and unique businesses of the South Pacific.

Pacific Island Marketing is powered by an exceptional team with years of experience working together. Recognising their talent and authenticity, Mardi brought these high-performing professionals on board to drive the company’s mission forward. Passionate about supporting local talent, the team has also expanded to include skilled support staff from across the Pacific Islands. Together, they are dedicated to delivering top-tier marketing solutions with personalised, genuine support.

We understand the unparalleled beauty and potential of the Pacific Islands and are dedicated to showcasing their unique products and services to the world.

Let’s make the Pacific Islands shine, together!

TEAM HIGHLIGHTS

Expert-Facebook-Ad-Management
7+ FIGURES SPENT ON FACEBOOK ADVERTISING
multiple-industry-marketing-experience
marketing experience across 10 different industries
AI-program-partner
a partner in one of australia’s leading AI incubator programs
experienced-multi-channel-media-buyers
6+ FIGURE MEDIA BUYING budgets for multi channel campaigns
Tourism-Marketing-Specialists
experience in tourism generating marketing  
automation-specialists
automation & admin makeover specialists

our team

CEO-Pacific-Island-Marketing

MADELEINE PONINI

FOUNDER & CEO

Experienced Global Marketing Leader. Empowering Businesses with Innovative Marketing Strategies & Access to AI Opportunities. 

MONIQUE KIERNAN

MARKETING TEAM LEADER

Administrative Dynamo, Digital Marketing Maestro, Skilled Media Buyer, and Highly Organised Team Manager known for meticulous attention to detail and impeccable reliability.

Mandy-Singh-Pacific-Island-Marketing

MANDY SINGH

SENIOR MARKETING SPECIALIST

Performance Manager, Media Buyer, Marketing and Digital Advertising Expert, and 7-Figure Advertiser.

APRIL MARIBAO

CUSTOMER SUCCESS ENGINEER

Want to do things better, quicker, and in serious style, April is our automation wizard. Her expertise extends across a wide spectrum of technologies, enabling her to identify opportunities for optimisation and automation. 

April-Maribao-Pacific-Island-Marketing
Senior Marketing Expert - Pacific Islands

Donita Tuilevuka

BRAND & CONTENT CONSULTANT

As a brand and content specialist in the travel industry, Donita harnesses her expertise to create compelling narratives that resonate with audiences and elevate our clients’ visibility in a competitive market.

CAROLINE SOVEA

Search specialist

As an accountant turned digital marketer, Caroline loves leveraging data to make informed decisions that drive meaningful search results for our clients.

The BLOG

WHY PACIFIC ISLAND MARKETING IS CHANGING THE GAME

Empowering Pacific Island Businesses with Tailored Marketing Solutions

In the Pacific Islands, effective marketing is more than just a strategy; it’s a lifeline for local businesses striving to connect with their communities and drive growth. At Pacific Island Marketing, we understand the unique challenges faced by our businesses and are here to provide the support they need. Unlike large agencies that focus on expensive, one-size-fits-all solutions, we offer flexible marketing strategies that cater to businesses of all sizes. 

Our friendly, down-to-earth approach means we work as an extension of your team, dedicated to helping you feel confident in your marketing efforts while delivering real results. Read on to discover how Pacific Island Marketing is changing the game for local businesses and empowering them to thrive.